SEO and Traffic Master Role Description

Ecommerce success is driven primarily by 2 major factors - Product presentation (prices and images) and search engine optimization. There are other helpful factors but they are secondary. How the store and its products appear in search engine results solely drive the visitor traffic to stores which is likely to convert into sales. Optimizing dynamic (categories and products) and static (non-changing) content for optimal search engine results has almost become a science today. The competition to gain a spot in the first 2 pages of the search engine results has tremendously increased. Understanding how SEO works and knowing what steps to take to effectively increase site visibility on the internet has proven crucial to running ecommerce stores successfully.